the change lab

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the change lab

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Hello, we are the change lab...

We specialise in user research and behaviour change for:

  • health inequalities 
  • health behaviours
  • health service design (digital and non-digital)
  • sustainability and sustainable service design
  • transport 
  • active travel
  • stakeholder engagement


The change lab works with a wide range of partners. Including charities and research and design agencies. We also often collaborate with other independent businesses and freelancers on projects.

A headshot of Kat - who is a white woman with shoulder length blonde hair and blue eyes. She is smil

Who is the change lab?

Hi, I am Kat. I am user researcher and behaviour change specialist. My work draws on design-led approaches to tackling inequalities. I help organisations and the people they serve to reach their goals.


I have used psychology and behaviour change to tackle real world problems for 15+ years.  


I focus on sensitive and taboo topics. I often work with people facing systemic barriers to good health and wellbeing.  


Care and equity should sit at the heart of design research. These principles deeply shape how I work with people in research projects.


I also occasionally rant about un-inclusive procurement processes and ideas for improving them.  


If you have a project that needs my skills please drop me an email katherine [at] thechangelab.co.uk

Our services

User research

User research

User research

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We run research that explores people's contexts, experiences and needs. We provide design teams with practical advice on what should be improved to better meet user needs.


We have experience in:

  • ethnographies  
  • diary studies
  • observations
  • 1-1s
  • workshops
  • surveys
  • literature reviews
  • chats with professionals


Our work centres on inclusion and equity. We always include diverse perspectives and follow inclusive research principles.

Co-design

User research

User research

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We often run co-design projects. Developing ideas with the people who will use a service.


Our co-design often involves a mix of 1-1 sessions and workshops and we often also co-design with professionals and your team.


We have run co-design projects around: 

  • health information,
  • patient education, 
  • design of transport and active travel services, 
  • education and careers.


We can help mock up prototypes for co-design too.

Behaviour change

Impact evaluation

Impact evaluation

an old toaster sits on a brick wall with the words "please take me" and a smiley face drawn on it. I

We use behavioural science to help organisations understand and overcome barriers to change.


We can provide:

  • behavioural reviews of websites and services
  • training in behavioural science
  • lunch and learns to help inspire your team
  • expert behavioural insights to a wider project team
  • behavioural research
  • behavioural design advice


We use behavioural insights in a human centred and empowering way.

Impact evaluation

Impact evaluation

Impact evaluation

Some post it notes and sticky dots sit on a table from an analysis session. The post its have the le

We help you think through, understand and measure your impact. 


We have a full range of impact evaluation skills, including:

  • theory of change / impact frameworks
  • selecting metrics / KPIs
  • designing surveys, interviews and experiments
  • running evaluations
  • secondary data analysis

Please get in touch

If you've got a project in mind, or just want to explore ways to collaborate I'm always happy to chat.  Email me at katherine [at] thechangelab.co.uk or on LinkedIn

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